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How my worst moment created my greatest success – Bobby Brown reveals

Bobby Brown

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“That’s when the record actually went viral, or what they call viral today,” he recalled.

Bobby Brown is looking back on the unexpected moment that helped push his legendary Don’t Be Cruel album to even greater success.

The R&B icon is celebrating more than 35 years since the release of his 1988 solo album, which became a career-defining project with hit songs including “My Prerogative,” “Every Little Step,” and “Don’t Be Cruel.”

Brown said the album’s success still feels recent because he continues performing the songs for fans around the world.

Reflecting on the record that sold millions of copies globally, the singer said the project was powered by the energy he shared with his audience and the creative work of producers Babyface and L.A. Reid.

However, Brown revealed that a controversial incident during the height of his fame unexpectedly helped increase attention around the album.

The singer pointed to his 1989 arrest in Columbus, Georgia, as a major turning point. Brown was taken into custody after a concert performance that involved a provocative stage skit, leading authorities to charge him with violating a local anti-lewdness ordinance.

Although he described the incident as “unfortunate,” Brown said the publicity surrounding the arrest brought massive attention to his music.

“That’s when the record actually went viral, or what they call viral today,” he recalled.

According to Brown, fans began purchasing Don’t Be Cruel in huge numbers after the controversy, making him realize the album had struck a powerful connection with audiences.

“Everybody started buying the album,” he said.

The success of Don’t Be Cruel cemented Brown’s status as a solo star after he left New Edition and helped shape the sound of late-1980s R&B.

Looking back at his younger years, Brown admitted that his intense focus and fast lifestyle came with challenges. He said that if he could speak to his younger self, he would encourage himself to slow down and enjoy life more.

Today, Brown says he is in a much different place, focusing on gratitude, family, and his music.

The singer, who shares seven children and has experienced the loss of both his daughter Bobbi Kristina Brown and son Bobby Brown Jr., said he feels blessed and ready for the next chapter of his career.

Brown is preparing for a special one-night performance at the Saban Theatre in Los Angeles to celebrate Don’t Be Cruel, promising fans a memorable night filled with his classic hits.

At 57, the R&B star says preparation remains key, with plenty of practice and rest needed to deliver the best performance possible.

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